One of the advantages of witnessing the last recession & the numerous economic swings in the previous 2 decades has been that I can quickly fall back on what worked, and what did not & predict in my own ways what would happen next. I’ve had more time in the last couple of weeks to […]
Where will my company’s post-COVID19 sales come from? Read More »
This past seven days, many folks I spoke to in the Industrial OEM space have settled down into the new normal. I am glad to share that there is a greater sense of resilience & a determination to fight this out now than what I noticed a few weeks back. Of course, job cuts &
Industrial OEMs – Used equipment market is just around the corner Read More »
First the good news – as Industrial OEMs, you have an unfair advantage compared to most other businesses because you have long-lived products that create recurring interactions for years if not decades with your customers. And each of these interactions not only creates an opportunity to proactively or reactively impact your relationship with the customer but
Industrial OEMs need an Installed Base Platform now more than ever… Read More »
We are starting a best practice series so we can share how our peers across the OEM industry are dealing with the situation. Hope you will find this useful. Here is a quick tip for customer segmentation from the front-line. One of the recurring themes from my conversations with everyone in the Industrial OEMs is
Best Practice Series – Triage your customer base using this simple tip Read More »
Reports, Analytics, Insights, Recommendations…What does an OEM truly need? OEMs have a unique set of discovery needs, just as every industry with its own language, jargon & terminology does. The good news is that these discovery needs are fundamental & have seldom changed since the advent of modern technology. Take installed base data as an example –
As we enter the second week of March 2020, it’s safe to assume that nothing is safe anymore. The global COVID-19 epidemic has crossed borders & is spreading at an alarming pace resulting in regional quarantines, mass factory shutdowns, axed travel plans, and broken supply chains. The OECD has forecast a negative 1.5% impact on 2020
It’s time to recession-proof your business Read More »
© Copyright Entytle 2025 • All Rights Reserved
